
amplified by AI
AI expands the research. AI accelerates the problem-solving.
But criteria, commitment and empathy still win the pitches, the brands, and the teams.
A sparring for CMOs, a partner for founders, a trusted second mind for CSOs.

A century, told forward.
Telefónica 100 · 2023-2024
››
You decide better than you think.
Hyundai · 2024
››
From bytes to atoms.
Mercado Libre · 2019
››
From ritual to remix.
L'Or Espresso Concentrate · 2026
››
Honesty as premium.
Popeyes Spain · 2025-2026
››
Turning a threat into an opportunity.
Budweiser · 2018
››
Why not a brand book of our own?
NotCo · 2019
››
Identity, created from within.
Sevilla FC · 2023
››
The value of being understood.
ELSA Speak · 2021
››Mercado Libre, NotCo, Telefónica, Hyundai, Sevilla FC, Budweiser, Iberia, BMW, L'Or, Globant, Santander, Stella Artois, Uber, Trainline, Popeyes, Brahma, HSBC, Gatorlit, Babolat, among many others.
This amount of projects allowed me to meet and collaborate with great people and great professionals, who are the most important part of this track record.
More about my track record››If any of this resonated, let's talk.
[email protected]